Effective Date / Last Updated: 05.01.2026
MEMORABILIATROPHY LTD (“MEMORABILIATROPHY”, “we”, “our”, or
“us”) operates websites (“Website(s)”) that allow eligible users
in Australia to participate in promotional prize draws,
competitions, and related promotional activities (“Promotions”).
This Privacy Policy (“Policy”) explains how we collect, use,
store, disclose, and otherwise handle personal information
(“Personal Information”) when you access our Website or
participate in a Promotion.
Capitalised terms not defined in this Policy have the meaning
given in our Terms & Conditions, which are incorporated by
reference.
We handle Personal Information in accordance with the Privacy
Act 1988 (Cth) and the Australian Privacy Principles (APPs).
1. Who We Are & Accountability
MEMORABILIATROPHY LTD is a company registered in the United
Kingdom and acts as the entity responsible for Personal
Information under its control.
Company details:
Company name: MEMORABILIATROPHY LTD
England and Wales
Company Number: 15190408
Proposed Registered Office Address:
9 Chapel Place
2nd Floor,
London,
ENGLAND EC2A 3DQ
Email: info@MEMORABILIATROPHY.co
Although we are based outside Australia, this Policy applies to
our handling of Personal Information relating to Australian
residents.
Privacy Contact:
Email: privacy@MEMORABILIATROPHY.co
2. Acceptance of This Policy
By using our Website or participating in a Promotion, you
acknowledge that this Policy governs our collection, use,
disclosure, and handling of your Personal Information.
If you do not agree with this Policy, you must not use the
Website or participate in any Promotion.
3. Changes to This Policy
We may update this Policy from time to time.
If we make material changes, we will notify you by:
updating the Policy on the Website and revising the “Last
Updated” date; and/or
providing additional notice where required by law.
Your continued use of the Website after changes take effect
constitutes acceptance of the updated Policy.
4. Australia-Only Participation & Age Requirement
Our Website and Promotions are intended exclusively for
residents of Australia.
You must be 18 years of age or older to participate.
We do not knowingly collect Personal Information from
individuals under 18.
If you believe that Personal Information of a minor has been
collected, please contact us at privacy@MEMORABILIATROPHY.co.
5. Categories of Personal Information We Collect
We may collect the following categories of Personal Information:
5.1 Identifiers & Contact Information
full name
email address
mobile phone number
postal address (where required for prize delivery or
verification)
IP address
device identifiers
5.2 Eligibility & Entry Information
age confirmation (18+)
entry responses, questionnaires, or promotional forms
consent and communication preferences
5.3 Internet & Technical Data
Website usage and interaction data
browser type, device type, operating system
referral URLs
general location data (non-precise)
5.4 Interaction & Consent Records
records of consent for email, SMS, and marketing communications
interaction history with Website content and messages
5.5 Inferred Information
We may generate internal insights or segments based on:
participation behaviour
engagement with Promotions
interests indicated through responses
We do not collect payment or financial information to enter
Promotions.
Government-issued identification is requested only where
necessary for verification, fraud prevention, or eligibility
confirmation.
6. How We Collect Personal Information
We collect Personal Information from the following sources:
6.1 Directly From You
When you register, submit forms, opt into communications, or
contact support.
6.2 Automatically Through Technology
Including cookies, tracking pixels, analytics tools, and log
files.
6.3 From Service Providers
Such as email/SMS platforms, hosting providers, analytics and
security vendors.
6.4 From Advertising & Business Partners
Where you interact with advertisements or campaigns directing
you to our Website.
6.5 Combined Data
We may combine information from multiple sources to improve
accuracy, security, and relevance.
7. Purposes for Collection & Use
We collect and use Personal Information for:
7.1 Promotion Administration
verifying eligibility
managing participation
communicating Promotion details
selecting and notifying participants
delivering Prizes
preventing fraud and misuse
7.2 Website Operation & Improvement
performance monitoring
analytics and reporting
user experience optimisation
7.3 Marketing & Communications (With Consent)
promotional emails
SMS communications
automated messages
partner offers and promotions
7.4 Legal, Compliance & Security
complying with legal obligations
responding to lawful requests
enforcing Terms & Conditions
protecting systems and users
7.5 Business Operations
internal reporting
maintaining suppression lists
service development and improvement
8. Consent & Your Choices
8.1 Consent
We seek consent at or before the time Personal Information is
collected, in accordance with the APPs.
8.2 Withdrawal of Consent
You may withdraw consent for marketing communications at any
time.
Withdrawal may affect our ability to administer participation,
verify eligibility, or contact you if selected.
9. Marketing Communications (Spam Act 2003)
We comply with the Spam Act 2003 (Cth).
You may opt out at any time by:
clicking “Unsubscribe” in emails
replying “STOP” to SMS messages
contacting privacy@MEMORABILIATROPHY.co
10. How We Share Personal Information
We may disclose Personal Information to:
10.1 Service Providers
Email/SMS platforms, hosting, analytics, IT and security
vendors.
10.2 Marketing Partners (With Consent)
Where consent has been provided.
10.3 Advertising & Analytics Providers
For campaign measurement, analytics, and remarketing.
10.4 Legal & Safety Reasons
To comply with law, protect rights, or respond to lawful
requests.
10.5 Corporate Transactions
In the event of mergers, acquisitions, or restructuring.
We do not sell Personal Information for money.
11. International Transfers
As MEMORABILIATROPHY LTD is based in the United Kingdom,
Personal Information may be stored or processed outside
Australia, including:
the United Kingdom;
jurisdictions where our service providers operate;
cloud or data centres used by third-party vendors.
We take reasonable steps to ensure overseas recipients handle
Personal Information in a manner consistent with the Australian
Privacy Principles, including through contractual and
organisational safeguards.
12. Data Retention
We retain Personal Information only as long as reasonably
necessary for Promotion administration, security, legal
compliance, and business purposes.
Typical retention period: up to 6 years after last interaction,
unless otherwise required by law.
13. Security Measures
We implement reasonable administrative, technical, and physical
safeguards appropriate to the sensitivity of the information.
14. If You Do Not Provide Information
If required Personal Information is not provided:
participation may not be possible;
eligibility may not be verified;
Prize delivery may be affected.
15. Your Rights
Under Australian privacy law, you may request access to or
correction of your Personal Information, or lodge a complaint.
Requests: privacy@MEMORABILIATROPHY.co
Identity verification may be required.
16. Cookies & Tracking
We use cookies and similar technologies to operate the Website,
analyse performance, prevent fraud, and measure marketing
effectiveness.
Cookies can be managed through your browser settings.
17. Contact Us
For privacy-related enquiries, requests, or complaints:
Email: privacy@MEMORABILIATROPHY.co
Subject suggestion: “Privacy Request – Australia”